By: Shaunda Johnson
As graduating seniors, the MorphPR staff are well versed in the subject of public relations. We have spent numerous years cultivating our writing, thinking, research and deadline orientation/ organization skills both in and out of the classroom. We express our thoughts about goal setting and information evaluation through our writing. We conduct research to find answers to problems, while holding ourselves accountable for deadlines and remaining organized. MorphPR has the public relations expertise that Connections for Life needs. However, does MorphPR have the nonprofit expertise needed to create a one–year campaign for Connections for Life
Public relations professionals need to know more than just public relations; they need to know anything and everything about their client’s industry. According to the article “Business Plan: Analyzing Your Industry,” we had to start with an industry overview. We needed information about the organization’s industry, about the community the organization is a part of and about the organization itself. As we began to access our knowledge of Connections for Life’s industry, we began to evaluate the meaning of being an expert in that industry.
In 2010 ipwatchdog.com released an article titled “How to Show People You Are an Expert in Your Industry.” The article includes six steps on how to increase your credibility in your industry, with number one being specialize your brand. MorphPR commits to this rule through its mission of providing public relations service to non-profits; we never claim, “We can do it all.” However, we also make it a point to be experts in the non-profit sector that Connections for Life’s is in. In order to create effective messaging, we need to know what and whom we are talking to.
Once MorphPR establishes itself as Connections for Life experts, we can skip down to steps five and six on the article list. We have to get writing and get published. No one can tell you about Connections for Life better than the MorphPR team, because we are the experts. Writing and getting published are the best ways MorphPR can show our client’s industry that we know what we are talking about.
Being an expert according to “3 Ways to Become the Go-To Expert in Your Field,” means establishing yourself as an author. MorphPR plans to capitalize on that advice by telling the story of the women Connections for Life has helped and also explain the purpose of the organization’s thrift store.
At MorphPR we take our dedication to our client and becoming experts in their industry very seriously, which is why we dug deep to understand everything about Connections for Life. We look forward to combining our public relations expertise with our client’s industry expertise to create an effective one-year campaign that will take Connections for Life to the next level.
Shaunda Johnson is a senior mass communication major from Atlanta, Ga. Connect with her on LinkedIn to learn more about her.