By: Erin Caruso
As my last semester of being an LSU Manship student comes to a close, my group and I reflect on everything we have learned about public relations professionalism and ethics. The PRSA Code of Ethics and professional values have been engraved in our brains for the duration of our time in the Manship school, and we finally get to put them to use during this campaigns class.
At MorphPR, we have been diligently working toward creating a one-year public relations campaign for the local nonprofit organization Connections for Life. We have set goals and objectives we are determined to meet and have followed through with all strategies and tactics to make our campaign successful. A large part of having a successful campaign relies on public relations professionalism and the code of ethics.
I speak for all the members of MorphPR when I say that we have definitely grown and learned a lot about professionalism during this campaign. Professional values are vital to any profession, especially public relations. The professional values provide the foundation for the code of ethics, and having a set of core values help guide us in the decision making process and our behaviors. A few professional values I believe we exhibit at MorphPR are advocacy and independence.
As public relations practitioners, we have to believe in what we are advocating. Before we could be strong advocates for the Connections for Life program, we had to research and learn about it first. Research not only allowed us to gain knowledge about the program, but it also gave us an emotional connection. Once we strongly believed in the program, we became strong advocates and made it our responsibility to reach out to the Baton Rouge community to share information about the wonderful nonprofit.
Independence is something MorphPR experiences everyday. This class has allowed us to work closely with a client and forces us to be held accountable for our actions. This service-learning course has tremendously helped us prepare for the real world because it forces us to become independent. For example, last week we were running behind on printing business cards for our Earth Day event. Since this issue was our fault, and not the clients, MorphPR had to pay for the rush shipping costs. Although it was a mistake on our part, it was a great learning experience for all of us because it was a real life experience and it reminded us we needed to be more independent and responsible.
Erin Caruso is the MorphPR event director. Get connected with her on LinkedIn or follow her on Twitter. Connections for Life invites you to celebrate 15 years of empowering women to improve our community. Join us for a night at Mount Hope Plantation on Tuesday, April 28th from 7-9pm. Click here to purchase tickets.